Tag Archives: Facebook

Choosing a Facebook account, group or page

A client recently asked me about the difference between a Facebook account, page and group. If you’re familiar with Facebook it’s straightforward but for newbies it can be confusing.

An account is usually personal, for individuals. Set up an account to connect with your friends and family. Use it to share photos and updates about your life, and other things you and your friends are interested in. An account has two main sections: your news feed where you see your friends’ posts and posts from pages you follow; and your profile where your own posts appear in a timeline.

A group is for people with a shared interest to join. For example, you might have a group for people who live in your area so you can discuss local issues and share details of nearby events. Groups can be public or closed. If they’re public, anyone can join the group and see its members and posts. If it’s closed, an admin has to approve requests to join. People can see the group’s members but not the posts unless they become a member too. Before you set up a new group it’s a good idea to check that there isn’t a similar one that exists already to avoid duplication.

A page is the best option for a business or cause. Pages are public so everyone can see the content. Content is created by the page admin(s). Other people can post to the page (unless you turn this setting off) but you’re able to approve their posts before they show up in the visitor posts section. Visitor posts won’t appear on the main page unless you share them. Anyone can ‘like’ and ‘follow’ your page. People can also message you via the page.

Pages are also useful if you want to keep your business interaction away from your personal account. For example if I was a personal trainer, I would have an account where I add people I know to my friends list. Then I would have a page where I advertise my services and talk to clients.




#Hashtag or @mention?

Someone told me I should call my blog ‘The Alexis Bailey Daily’ but that would mean having to post every day and I don’t think I can manage that. But I do need to post more than once every four months, so I’ve decided if I’m busy I’ll just keep it simple.

I train people on using social media and this is a question I get asked repeatedly:

What’s the difference between a hashtag and an @mention?

Well they’re both tags but they serve different purposes.

A hashtag is a way of categorising your post. When you add the # symbol in front of a word it becomes a link that people can click on to find other posts with the same hashtag. You might hashtag one or two key words in your post. Those words can be part of a sentence, or just added to the end of the post. For example:

Looking forward to having #ItalianFood at my favourite restaurant in #Woolwich tonight #FoodGloriousFood

A hashtag can be more than one word, but it mustn’t include spaces or symbols (numbers are fine). Anyone who sees this tweet and wants to find more tweets about Woolwich or Italian food can click on the hashtags. If someone searches for either of those hashtags on Twitter, the tweet will come up in the results.

You might want a unique hashtag for a campaign or event. Something that no one else has used before so that tweets using that hashtag are only relevant to your campaign/event.

You can use hashtags on Facebook, Instagram and LinkedIn, as well as Twitter.

An @mention is a way of drawing someone’s attention to your tweet, or crediting someone. If you use an @mention you’re adding an account’s username to your tweet and the account you’ve mentioned will get a notification about your tweet. People will also be able to click on the @mention to see that account’s profile. For example, I could add an @mention to my tweet above:

Looking forward to having #ItalianFood at my favourite restaurant @ConGustoTweets in #Woolwich tonight #FoodGloriousFood

When you’re choosing a username, bear in mind how it will look as part of an @mention. For example, if I were to tweet:

Who’s up for coming to @ConGustoTweets in #Woolwich tonight?

Would people who hadn’t heard of Con Gusto restaurant know what I was talking about? I would need to add context with hashtags:

Who’s up for coming to @ConGustoTweets in #Woolwich tonight? #food #restaurant #hungry

You can tag accounts in a similar way on Facebook. You start by typing @ followed by the person’s name or the page username. You can then choose the account you want to tag from the drop-down list that appears.

A final note on hashtags: If you’re joining two words together it’s a good idea to use capital letters for each word. This not only makes it easier to read, it also means screen-reading software can read the hashtag.

7 social media tips for beginners

I’ve been working with social media for seven years now so I thought I’d share my top seven tips. If you’re just starting out you might find these useful. I don’t consider myself to be an expert – there’s still so much to learn and there are always new channels and technologies popping up – but here are seven things I wish I’d known before I started:

  1. Sometimes on social media grammar and punctuation go out of the window, but the full stop has an important role on Twitter. If you start a tweet with a username, Twitter thinks it’s a reply and it won’t go to your followers’ timelines. Stick a discreet full stop in front of the username, and all your followers can see the tweet.
  2. Don’t let the trolls get you down. If you’re managing a corporate account (especially if it’s a government one) you’re bound to attract abuse. At first it upset me, then I became immune to it, now I sit down with a cup of tea and a biscuit and enjoy the entertainment. Don’t reply to abusive comments. People will soon see that if they phrase their question/comment politely they’ll get a response; if they’re rude and sweary they won’t.
  3. Posts with images and video get a better response. You’re competing with a lot of other content so yours needs to stand out.
  4. If you’re posting a link, for example on Facebook or LinkedIn, once the preview loads you can delete your link from the text – and the preview stays. This looks much tidier than including a long link in your text.
  5. Start with your objective not your channel. For example, people come to me and say ‘I want to talk to people about X and I want to set up a Facebook page’. It turns out there are several high-profile blogs about X. That’s where their content should go. They might feel comfortable with Facebook because they use it outside work, but it may not be the best place for what they’re trying to do. Bloggers are always looking for good content and may be willing to let you write a guest post.
  6. Experiment. When it comes to digital and social media no one has all the answers. You have to keep trying different things and be prepared to fail. You might post something you think is exciting and will get a great response, only to find no one cares. You might post something you think is a bit dry and suddenly everyone’s talking about it. It’s hard to predict what content will do well and what will flop. Keep evaluating everything you do until you understand what your audiences like.
  7. Chose your username carefully – you can’t always change it. And when you’re coming up with a name for a campaign, keep it snappy, and make sure it can be easily turned into a hashtag.